Solution · Interactive DOOH

Every premium screen becomes a source of consented, first-party data.

GlidePath turns passive out-of-home screens into measurable engagement. Brands stop guessing who saw an ad and start owning real, consented interaction data — captured from how people move, never who they are.

Hear the GlidePath agent explain itself 0:16 · real recorded call
From panels to a living wall
Gesture-tracked · No face capture · DPDP-aligned
The Outcome

What changes when GlidePath goes live.

Out-of-home has always been the least measurable channel in the mix. GlidePath flips that.

Before → After
Impressions become interactions.

A screen that was watched becomes a screen that responds. People engage with a gesture — no app, no scan, no friction.

Before → After
Dwell time becomes owned data.

Every engagement is consented, timestamped, first-party data the brand and network actually own — an asset, not a rented audience.

Before → After
A billboard becomes a funnel.

Intent captured at the screen routes live to a voice agent, booking flow, or CRM — turning attention into a measurable next step.

What It Does

An interactive layer for the screens you already have.

GlidePath sits on top of premium LED walls in airports, malls, and retail — no new hardware. It reads body movement and gesture, lets people control and explore the screen with a wave, and captures the moment as consented data.

Because it reads keypoints, not faces, it is anonymous by default and privacy-first — engagement without surveillance.

Runs on existing LED walls Gesture control Consent-verified DPDP-aligned
How It Works

Four steps, all on the edge.

Everything below happens on-device, in real time, without sending a face anywhere.

STEP 01

Someone approaches

The screen senses a person entering its space and comes alive — an invitation, not an interruption.

STEP 02

It reads the gesture

On-device body-keypoint tracking reads how they move. No facial recognition, anonymous by default.

STEP 03

The wall responds

The content reacts to their movement in real time — they explore, choose, and interact naturally.

STEP 04

The moment is routed

With consent, the interaction becomes first-party data and routes to a voice agent, booking system, or CRM.

Leverage

How companies put it to work.

GlidePath isn't a gimmick screen. It's how a brand modernises physical spaces into an intelligent, measurable channel.

Measure OOH for the first time

Move from estimated impressions to real engagement metrics — dwell, interaction, and downstream conversion you can actually report on.

Own a first-party data asset

In a post-cookie world, GlidePath builds a consented, privacy-compliant data asset the brand owns outright — not a rented audience.

Bring AI into physical retail

Route the moment straight into your AI stack — a voice agent that answers, personalisation that adapts, a CRM that remembers.

Built by AppD

We built GlidePath. We can build your next one.

Whether you want GlidePath in your network or a bespoke solution for your client, it starts with a conversation about the outcome you need.

Questions

Common questions

What is GlidePath?
GlidePath turns passive out-of-home screens into measurable engagement. Brands stop guessing who saw an ad and start owning real, consented interaction data captured at the screen.
How does GlidePath work without an app?
Someone approaches the screen, it reads their gesture, the wall responds, and that moment is routed onward. No app to download, no scan, and no face capture.
Does GlidePath identify people?
No. It reads body movement, not identity. There is no face capture, which is what makes it privacy-first and DPDP-aligned.
What data does a brand actually get?
Consented, first-party interaction data — the engagement itself rather than an impression estimate. That can be routed live to a voice agent, a booking flow or a CRM.
Where can GlidePath run?
On the premium LED walls already installed in places like airports and malls. To see it live or discuss a site, message the team on WhatsApp at +91 78277 85015 or email next@appd.ai.