From panels
to a living wall.
Scroll. The cabinets lock together and the wall powers on.
Now it can
see you.
A premium DOOH screen, reading a body. No phone required.
Watch it
respond.
The wall answers the person standing in front of it.
See what changed ↓GlidePath is the interactive layer for premium DOOH screens. A person moves, the screen answers and the moment hands off to any endpoint you choose.
It runs on the screens you already own. It reads presence and movement, never identity. And it turns dwell time into a measured, consented interaction instead of an estimated glance.
Everyone else waits for
a phone. We answer a body.
Interactive out-of-home already exists. Almost all of it begins the same way: the audience has to take out a phone, open a camera and scan before anything happens. The screen stays passive until the person does the work.
Phone first
The standard interactive flow asks a passer-by to notice a code, unlock a phone, open a camera and scan, before any experience begins.
Body first
The screen is already alive. It sees a person, invites them in and builds the moment before a phone is ever involved.
The phone-first sequence describes the published mechanics of mainstream interactive and AR out-of-home formats, where the audience scans a code to reach a browser-based experience. GlidePath reverses the order. The gesture is the entry. The phone is the exit.
It reads a skeleton,
not a face.
The screen tracks the shape of a body in motion. Head, shoulders, elbows, wrists, torso. It knows someone is there, which way they are facing and what they just did with their arm. It does not know who they are and it never needs to.
Joints, not identity
Tracking works on body keypoints and how they move. A skeleton is anonymous by construction. There is nothing in it that identifies a person.
It happens at the screen
The read happens at the screen itself, in the moment and is discarded. What leaves is a count and a consented action, never a recording of a person.
Intent, not headcount
A camera that counts tells you someone passed. A skeleton tells you they stopped, turned toward the screen and reached for it. That difference is the whole product.
Pose tracking of this kind identifies body keypoints in real time and is widely deployed in privacy-preserving configurations that process movement on-device and retain anonymised skeleton data rather than identifiable images. GlidePath follows that pattern by design.
One gesture in.
Any endpoint out.
This is the part most people get wrong about GlidePath. The interaction is not tied to one channel. The screen builds the moment, the handoff carries it and where it lands is your decision, per screen and per campaign.
They keep talking after they walk away.
The moment hands off to a voice agent that picks up exactly where the screen left off. It answers questions in the traveller's own language, qualifies them properly and books the next step. The screen started the conversation. Something intelligent finishes it.
Land them inside the brand's own app.
What they built on the wall is waiting for them in the app, already configured. No retyping, no rebuilding, no starting again. The screen becomes the widest top of funnel the brand owns. The app keeps the relationship.
A page built for the thing they just made.
The handoff carries the choice they made on the screen, so the page opens on that exact model, look or offer. Campaign creative and screen creative finally match. Every visit is attributable back to a specific screen and a specific moment.
The moment travels home with them.
The visual they created lands in a thread they already have open, on whichever channel the brand runs. It is a keepsake and a follow-up route in one. Useful, but only ever one option among several, never a requirement.
Straight to a slot in the diary.
Skip the funnel entirely. The handoff opens on a booking step, so a moment of curiosity at a screen becomes a test drive, a viewing, a demo or a table, while the intent is still warm and the person is still standing there.
The interaction arrives where the team already works.
No new dashboard to learn and no export to chase. The consented interaction lands in the systems the brand's sales team already lives in, timestamped and attributed to a screen, so follow-up happens the same day rather than the next quarter.
Endpoints are configured by the network and the brand, per screen and per campaign. Gesture-controlled screen activations already route to app, social and web destinations in published campaign work. GlidePath makes that routing a setting rather than a rebuild.
One layer.
Every high-dwell moment.
The layer does not change. The brand, the moment and the endpoint do. One install can serve an automotive launch on Monday and a QSR offer on Friday.
Configure the car with a wave.
A traveller styles a model on a wall the size of a room, then leaves with the build and a next step. The showroom receives a warm, named lead instead of an anonymous glance.
See the drop, on the wall.
A movement brings the new season look to life at scale. The visual and the nearest store travel with them. A passing look becomes a shopper who chose to be known.
Pick the destination.
A gesture reveals a tailored getaway. The enquiry is named, not estimated.
Crave it, then order it.
The wall builds the meal to their choice and the order route opens while they stand there.
Ask the hard question.
High-consideration categories where the handoff to a voice agent does the qualifying.
Your premium screens,
a new line of revenue.
GlidePath does not compete with what you already sell. It adds a format brands pay a premium to run, on inventory you already own and control.
Net-new revenue
An interactive layer sits on top of your programmatic and your direct sales. It opens a premium format and a new budget line. It does not move money you already earn.
Runs on your screens
A layer, not a rebuild. It works with your existing premium LED, complements your current measurement and never takes a screen dark.
You own the data
Every consented interaction belongs to you and the brand. It is exportable. Anonymous impressions become first-party signal you keep.
A format you can sell before it exists
Premium networks already promise advertisers immersive and interactive experiences. GlidePath is the layer that delivers on a promise your sales team is making today.
The endpoint is your lever
Because the handoff is configurable, the same screen serves an automotive brand, a QSR and a bank without a rebuild. One install, many campaigns, many budgets.
Every interaction,
measured.
Not an estimate of who walked past. A record of who stopped, who engaged and who chose to go further.
Presence,
not identity.
The hardest question in this category is the first one legal asks. GlidePath was built so the answer is short.
No facial recognition
The screen reads body keypoints and movement. It does not run facial recognition, it identifies no one and it stores no face.
Opt-in is the trigger
A person becomes known only when they choose to carry the moment with them. Until that decision, they are a skeleton and a count.
Cleared per site
The approach is aligned with India's DPDP Act. Camera and consent are cleared with your network for each site, before a screen goes live.
India's Digital Personal Data Protection Act is notified and commercial camera deployments that capture identifiable individuals fall within its scope, with penalties running to ₹250 crore. That is precisely why GlidePath does not capture identifiable individuals. Consent-verified first-party data is the structurally advantaged position under this regime. It is the position this product was designed into.
Participation is
where this is heading.
The category has already proved that inviting people to act beats asking them to look. What no one has standardised is the layer that captures the result.
The signal
Gesture and body-tracking activations have extended average interaction time many times over versus passive equivalents in published brand work and interactive formats consistently outperform static display on attention and action. People also value what they help create, which is why a co-created moment sticks.
The window
Industry analysis expects interactive and AR out-of-home to become a standard expectation rather than a competitive edge as this year plays out. Standards get set by whoever is in the ground first. Right now, in premium Indian inventory, nobody is.
What a pilot proves, on your screen, with your audience
Interaction rate at the screen. Dwell converted to engagement. Cost per consented action. Endpoint completion rate. No public dataset answers these for your zone. One instrumented proof of concept answers all four and everything downstream depends on it.
Category examples reflect published third-party out-of-home and brand activation work, not GlidePath results. GlidePath is demonstrated as a working experience and is not yet a live public deployment. Your performance numbers come from your pilot.
Anatomy of
a living screen.
Parts becoming a wall and a wall becoming a moment.
The largest captive
audience on earth, waiting.
High dwell, captive audiences and near-universal messaging, on a medium going digital faster than the layer that would make it interactive.
No interactive layer owns this space yet. That window is open now.
Sources: MarkNtel and Mordor Intelligence market analyses and industry estimates. Figures rounded.
One screen.
Forty-eight hours to a plan.
No network-wide commitment and no hardware decision. One screen, one brand and a plan back within two working days.
Share a screen and a brief
Pick one high-dwell screen. Tell us the zone and a featured brand, or we propose one.
Get a 48-hour pilot plan
We return a proof-of-concept plan built around your site, with the endpoint chosen and consent handled with your network.
Run it and measure it
We stand up the layer on that screen and report your real numbers back to you.
Commercials are structured per network and subject to a tailored proposal.
Straight answers.
The things every network asks in the first meeting, answered before you have to ask them.
Is GlidePath facial recognition?
No. GlidePath reads body keypoints and movement, not identity. It does not run facial recognition, it does not identify anyone and it stores no face. A person becomes known only if they choose to carry the moment with them. The approach is consent-first and aligned with India's DPDP Act, with camera and consent cleared with the network partner for each site.
Does the interaction have to go to WhatsApp?
No. WhatsApp is one endpoint option and never a requirement. The handoff can route to a voice agent, the brand's own app, a campaign landing page, a booking step, a messaging thread or straight into the brand's CRM. The endpoint is configured by the network and the brand, per screen and per campaign.
Do I need new screens or a hardware overhaul?
No. GlidePath is an interactive layer that runs on your existing premium LED screens. It sits on top of your current setup, complements your existing programmatic and measurement and does not take screens dark.
How is this different from an AR billboard or a QR campaign?
Those formats wait for the audience to take out a phone, open a camera and scan before anything happens. GlidePath is already alive. The screen sees a person, responds to their movement and builds the moment first. The phone only appears at the end, to keep what they made.
Will people actually engage?
A movement is the entire entry. There is no app, no scan and no download, which removes the step where most interactive formats lose people. Gesture and body-tracking activations have extended interaction time many times over versus passive equivalents in published brand work and the exact rate for your zone is what a pilot measures.
Who owns the interactions and the data?
You do. Every consented interaction and every engagement metric belongs to the network and the brand. It is exportable. GlidePath turns anonymous impressions into first-party signal you own.
What does GlidePath cost?
Commercials are structured per network and are subject to a tailored proposal. A first proof of concept is designed to be low-friction to get started.
Is GlidePath live anywhere and how do we start?
GlidePath is demonstrated as a working experience and is not yet a live public deployment. You start with a proof of concept on one screen. Share a screen and a short brief and we return a 48-hour pilot plan.
Turn premium dwell time into measured engagement.
One screen is enough to find out what your inventory does when it answers back.
Send what you have. A plan comes back inside forty-eight hours.