Solution · Voice + Product Hub

A Lagos manufacturer's website that answers back.

NewAge Chargers builds EV chargers in Lagos, Nigeria. AppD turned their site from a static brochure into a product-intelligence hub with a natural voice agent — so a buyer can ask about a product, hear an accurate answer, and be understood, any hour of the day.

Live
signed & shipped — AppD's first foreign client
EV-charger manufacturer, Lagos
A voice agent on the product site
A product-intelligence hub
Delivered end to end
The Outcome

What changed when NewAge went live.

A manufacturer's website usually just lists products and waits. This one holds a conversation.

Before → After
Static product pages → a voice agent that explains them.

Instead of scrolling specs, a visitor asks out loud and hears which charger fits, what it does, and how it differs — spoken back in plain language.

Before → After
Buyer questions after hours → answered instantly.

Lagos, London, or midnight — the agent is always on. No missed enquiry waiting for a reply email that may never come.

Before → After
A brochure website → a product-intelligence hub.

Every product, spec, and availability detail is structured so the site actually knows its own catalogue — and can answer for it accurately.

What It Does

A product hub and a voice agent, on the manufacturer's own site.

AppD built NewAge a product-intelligence hub plus a natural voice agent embedded directly on the manufacturer's website. Visitors can ask about products, specs, and availability and get spoken, accurate answers.

Because the agent is grounded in real product data, it doesn't guess — it answers from the catalogue, and captures what buyers were actually asking for.

Voice agent Product hub Live in production Lagos
Ask by voiceVisitors speak their question instead of hunting through pages.
Grounded answersResponses come from structured product data — accurate, not invented.
Intent capturedWhat buyers ask for is recorded — enquiry data a form used to lose.
How It Works

Three steps, from catalogue to conversation.

Structure the product data, ground an agent in it, and let visitors talk to the site.

STEP 01

Structure the data

Product data is structured into an intelligence hub — every spec, model, and availability detail in one queryable source.

STEP 02

Embed the agent

A voice agent is embedded on the site, grounded in that data so it answers from the real catalogue, not guesses.

STEP 03

Visitors ask, it answers

Visitors ask questions by voice and get instant, accurate answers — with intent captured for the sales team.

Leverage

How a manufacturer puts it to work.

NewAge isn't a chatbot bolted on. It's how a manufacturer turns its web presence into a working sales surface.

Turn a static catalog into a conversation

Buyers stop reading spec sheets and start asking questions — the site talks back with the right product for the job.

Capture buyer intent that forms used to lose

Every question is a signal. The agent records what visitors actually want, so the sales team follows real demand, not guesswork.

Modernise a manufacturer's entire web presence

One project takes a brochure site to an intelligent product hub — a foreign client shipped end to end, live in production.

Built by AppD

We shipped this for Lagos. Yours is next.

Whether it's a voice agent on your product site or a full product-intelligence hub, it starts with a conversation about the outcome you need.

Questions

Common questions

What did AppD build for NewAge Chargers?
NewAge Chargers builds EV chargers in Lagos, Nigeria. We turned their site from a static brochure into a product-intelligence hub with a natural voice agent, so a buyer can ask about a product and get a real answer.
How does a voice agent on a product site work?
First the product data is structured, then the agent is embedded into the site. After that visitors simply ask questions and it answers from the real catalog.
Why not just use a contact form?
Forms lose buyer intent. A visitor with a specific question either fills in a form and waits, or leaves. The agent answers in the moment and captures what they actually wanted to know.
Can this work for a manufacturer outside Nigeria?
Yes. The pattern is not country-specific: any manufacturer with a catalog and a static website can turn it into something that answers back.
How do we get this for our catalog?
It depends on how your product data is structured today. Talk to the team on WhatsApp at +91 78277 85015 or email next@appd.ai.